Research indicates that the developing adolescent is at an optimal cognitive and psychological development stage that makes them a valuable component towards most ideas behind advertisements. The developing adolescent is mostly comprised of teens who are demographically the most important population group to influence marketing. Teens are known to be spendthrifts because of their diverse brand preference compared to the rest of the population. Having a marketing strategy that mainly targets the youth population will ensure a quick business growth that growth in all angles including reputation. So what makes teens an important component when thinking of coming up with a catchy advert?
Teen-oriented adverts exploit their insecurities
Advertising to the developing adolescent exploits their insecurities in that, brand advertisements try to target teens’ vulnerabilities.
Advertisements are made with a target desire for teens’ interests to fit in, however possible. This makes them become interested and highly attracted especially girls, any advert regarding beauty will undoubtedly capture their interests. To boys, it mainly touches the general masculine psychological interests. The general adolescent broadly adjusts to their desired position in the peer hierarchy and advertisements act as ‘supreme peers’ that’s why they are of enormous susceptibility to teens, offering massive impacts.
They target commonly used platforms for teens
Most current advertisements also utilize peer influences in TV’s social media and teen magazines, although social media is the best in that it uses client interactivity as an optimal tool for brand marketing. This occurs when teens are persuaded to take photos holding a particular brand like a handbag, maybe wearing a particular stylish clad, etc. It reinforces an idea of ‘branding’ an individual, making teens realize that popularity is not determined by what you possess nor what you don’t have. Influencing also can be done through sharing products and its likes, and sometimes commissions earned to those who get the most likes or who share diversely to persuade the development of a non-retreating product marketing interest.
Modern adverts utilize data tracking
Advertisements also utilize data tracking, and this has proven to be one of its significant impacts. Companies collect information concerning the most influential societal group and sell the results to interested parties to realize who is to target when designing products and offering services. This is always done via learning of how society is improving especially the developing adolescents, their interests, preferences and market histories to realize what previous interests are maintained and which have changed.
